What the CEO May Not Know About the Media
(And what you can do about it)
Learn to Incorporate the CEO in Corporate Communications Strategy

Free teleseminar for members of the PRSA Alaska Chapter ($20 for Non-membersw

Wednesday, November 19, 2008 from 12 – 1 p.m.
Wells Fargo, Northern Lights and C St., 2nd Floor Conference Room

Chief executive officers are losing the battle for how the public perceives them and the companies they lead. Veteran business journalist and editor William J. Holstein draws on decades of working with chief executives and large corporations to explain how public relations counselors and their CEOs can enhance companies’ communications skills, strengthen ties to the press and manage those relationships effectively over the long term.

You will learn to:

• Use the CEO to capture relationships with journalists you might not otherwise be able to meet. 
• Incorporate communications into corporate strategy from board members and the CEO on down
• Get on the offensive and shape the message to prevent the emergence of broad coalitions
• Embrace the explosion of blogs, search engines and social Web sites

INSTRUCTOR
William J. Holstein is an award-winning editor, author and journalist on subjects affecting CEOs and boards of directors, particularly innovation, competitiveness, governance and global business issues. He is the former editor-in-chief of Chief Executive and Directorship magazines, and is currently a columnist for The New York Times Sunday business section. He also writes for Barron's, Corporate Board Member, Dealmaker, and Strategy+Business. His “Armchair MBA” column appears biweekly on BusinessWeek.com.

This is a brown-bag event. Please bring your own lunch.
Co-sponsored by PRSA's Counselors Academy and Corporate Section