Anchorage Professional Development Luncheon

Pitch Perfect: How to Gain – and Keep – a Reporter’s Attention

Crafting the perfect pitch to nail a placement for your client can be tough, especially when a poor one can land you in the spotlight of a #PRFail. During this session, Thompson & Co. PR’s Stephanie Plieness will cover the art of creating a well-tailored, perfect pitch to specific reporters and news outlets, from research to follow up.

Attendees will learn:

  • How to find the right journalist at an outlet for the story
  • Anatomy of a great pitch
  • How to land a story for your client

Stephanie, a senior account executive at Thompson & Co., moved to Anchorage in January 2014 from Colorado, but was raised in the Sunshine State. She began her career at a boutique agency in Denver, gaining valuable knowledge in the travel and tourism industries, and working with local, regional and national media. She began working with Thompson & Co. PR as an account executive in February 2014, where she has been primarily representing clients such as the Alaska Railroad, GCI, ANSEP, and the Alaska Heart & Vascular Institute.

Follow her on Twitter and Instagram @StephPlieness

Date: Wednesday, Feb. 18, 2015
Time: Doors open at 11:30 a.m., program begins at noon
Location: Crowne Plaza, Anchorage, AK

Event registration information
To continue providing members with quality, affordable professional development seminars, webinars, education, accreditation preparation and more, the PRSA Alaska Chapter will close registration for all Anchorage programs at noon, two business days prior before each professional development luncheon. Please register for this event by noon on Monday, Feb. 16, 2015.


Fairbanks Professional Development Luncheon

Everybody talks: thriving in the age of the perpetual job interview 

The impact of social media and word-of-mouth on our organizations can’t be denied, but how often do we think about the tremendous influence these tools have on our personal and professional reputations?  We are interviewing for our next opportunity every minute of every day. Geoff Welch, co-owner of Date-Line Digital Printing, will deliver a passionate and practical case for ensuring your attitude and your work aren’t quietly sabotaging your future success.

In this session you will learn:

  • Why your social posts are making or breaking your reputation.
  • How the story people tell themselves about you has everything to do with your future success.
  • The essential keys to building an intentional narrative about the value you offer.

Geoff Welch is a humorous and engaging speaker who cares deeply about helping people reject the status quo, do their very best work, and build lives that matter. He is the co-owner of Date-Line Digital Printing where he uses his business as a platform from which to take care of people and enrich his community, a pursuit which has attracted local and national awards. Date-Line’s Thanks Fairbanks project has given away more than 18,000 free thank you cards to local residents and was the topic of Geoff’s talk at TEDxAnchorage.

Date: Wednesday, Feb. 18, 2015
Time: Doors open at 11:30 a.m., program begins at noon
Location: Westmark Hotel, Fairbanks, AK