Fairbanks September Professional Development Luncheon

Are Your Ethics in Jeopardy? 

Ethical standards and principles are the foundation for maintaining public trust, for every public relations professional. Join Gretchen Gordon, CFRE, KUAC’s Assistant General Manager, as she presents an informative, highly interactive session that will have you asking if your ethics are in jeopardy.

Participants in this session will learn to:

  • Define ethics and ethical behavior
  • Identify tools available to guide us in ethical decision making
  • Apply ethical principles and standards to your daily work life in order to address tough decisions that affect our constituents, our missions and our profession.

Gretchen has worked for KUAC TV 9/FM 89.9 since 2003, first as Director of Development & Outreach and then promoted to Assistant General Manager in 2011. Prior to 2003, she worked in development for the American Red Cross Dayton Area Chapter and Junior Achievement for Dayton & the Miami Valley.  Gretchen is a Certified Fund Raising Executive (CFRE) and received her BA from The University of Texas.  Prior to her career in fundraising and development, Gretchen was a licensed social worker in Texas in a variety of residential treatment settings. Gretchen is a ZUMBA addict, a licensed ZUMBA instructor, and the mother of one very spirited and creative 4th grader.

Presenter: Gretchen C. Gordon, CFRE
When:  Tuesday, Sept. 30, 11:30 a.m. – 1 p.m.
Where: Westmark Hotel, Northern Latitudes Room
Ticket Prices: PRSA Members: $25 / Non-members: $30 / Students $10
Buy Tickets: Click here

Anchorage October Professional Development Luncheon

Politics & PR – What’s the difference?

Many PR professionals of all backgrounds and political persuasions find themselves pulled into an issue with ties to events in Juneau and the state’s legislative process. Lorna Shaw, an advocate for Alaska’s mining industry, will lead a discussion on the overlap and differences between public relations and government relations. She will explain when, how and why you should be involved in the political process at all levels of government, but especially focusing on the state legislature.

Attendees at the Oct. 15 PRSA Alaska Chapter professional development luncheon in Anchorage will learn:

  • About the state’s legislative process, including lobbying and grassroots advocacy
  • The importance of strategic alliances and relationships
  • How to develop advocates in and around the legislature

Lorna is a fourth generation Alaskan who began her professional career working as a legislative staffer in Juneau and Washington, D.C., before finding her true passion in the mining industry. She joined Sumitomo Metal Mining as the External Affairs Manager for Pogo Mine in 2012, and before that served as the Community and Government Relations Manager for Kinross Gold Corporation at Fort Knox for almost 12 years.

Presenter: Lorna Shaw
When: Wednesday, Oct. 15, 11:30 a.m. – 1 p.m.
Where: Crowne Plaza Anchorage-Midtown
Ticket Prices: PRSA Members: $25 / Non-members: $30 / Students $10
Buy Tickets: Click here 
To continue providing members with quality, affordable professional development seminars, webinars, education, accreditation preparation and more, the PRSA Alaska Chapter will close registration for all Anchorage programs at noon, two business days prior to each professional development luncheon.