Anchorage Professional Development Luncheon

Pitch Perfect: How to Gain – and Keep – a Reporter’s Attention

Crafting the perfect pitch to nail a placement for your client can be tough, especially when a poor one can land you in the spotlight of a #PRFail. During this session, Thompson & Co. PR’s Stephanie Plieness will cover the art of creating a well-tailored, perfect pitch to specific reporters and news outlets, from research to follow up.

Attendees will learn:

  • How to find the right journalist at an outlet for the story
  • Anatomy of a great pitch
  • How to land a story for your client

Stephanie, a senior account executive at Thompson & Co., moved to Anchorage in January 2014 from Colorado, but was raised in the Sunshine State. She began her career at a boutique agency in Denver, gaining valuable knowledge in the travel and tourism industries, and working with local, regional and national media. She began working with Thompson & Co. PR as an account executive in February 2014, where she has been primarily representing clients such as the Alaska Railroad, GCI, ANSEP, and the Alaska Heart & Vascular Institute.

Follow her on Twitter and Instagram @StephPlieness

Date: Wednesday, Feb. 18, 2015
Time: Doors open at 11:30 a.m., program begins at noon
Location: Crowne Plaza, Anchorage, AK

Event registration information
To continue providing members with quality, affordable professional development seminars, webinars, education, accreditation preparation and more, the PRSA Alaska Chapter will close registration for all programs at noon, two business days prior before each professional development luncheon. Please register for this event by noon on Monday, Jan. 19, 2015.