Featured Event

Communication during an extended crisis: tips to make your best practices even better

Anchorage, AK

PR pros are no strangers to crises. While many resources focus on the first 24 hours of a business or publicity emergency, the situation can last far longer, stretching over several days or weeks. Join Alaska’s 2014 Communicator of the Year Meadow Bailey, APR, as she shares strategies for keeping your stakeholders informed and engaged throughout an extended crisis, using a recent two-month crisis as a case study to illustrate best practices.

Bailey, public information officer for the Alaska Department of Transportation and Public Facilities (ADOT&PF), led statewide communication efforts when flooding closed the vital Dalton Highway for 28 days this spring, closing ground access to Prudhoe Bay oil fields. Coordinating and informing industry representatives and stakeholders as a part of the Unified Incident Command, Bailey and ADOT&PF kept the public informed while making emergency repairs to open Alaska’s “road to the bank” as soon as safely possible.

Meadow Bailey, PIO with ADO&PF Northern Region, since 2008, is a graduate of the University of Alaska Fairbanks. Bailey started her career as a television reporter, then worked in advertising before focusing on public relations.

Date: Thursday, Oct. 22, 2015
Time: Noon – 1 p.m. (Doors open at 11:30 a.m.)
Location: Crown Plaza Hotel, 109 W. International Airport Road
Tickets: CLICK HERE 


Standing out from the crowd using brand pillars and synergy

Fairbanks, AK

Brand pillars are the attributes that define your brand. Explore Fairbanks has helped make Interior Alaska a worldwide visitor attraction by using regional brand pillars including: Aurora Season; Midnight Sun, Authentic Alaskan Experience; Gateway to Denali, the Arctic and Interior; Golden Heart City, Culture, Arts and Entertainment; Winter Destination; and Light Energy and Warmth.

Amy Geiger will share how Explore Fairbanks uses brand pillars and synergy in their marketing efforts. She will share tips on how brand definition can help your clients make a powerful impression and rise above their competition.

In this session you will learn:

  • How Explore Fairbanks markets using brand pillars and how you can too
  • How to use synergy in marketing campaigns
  • How to set your destination (or your business) apart from the competition.

Amy is the director of communications at Explore Fairbanks and has led the advertising and public relations department for five years. Embracing the gamut of Alaska experiences, Amy built and lived in a dry cab and for close to a decade and enjoys many Alaskan activities including hiking, canoeing, camping and exploring for north. Before joining Explore Fairbanks, she was the Manager of Visitor Services at the University of Alaska Museum of the North and Director of Community Development for the Downtown Association of Fairbanks. She has also taught for the School of Applied Business at the UAF Community and Technical College. She earned her master’s degree from the University of Alaska Fairbanks in American Studies and a bachelor’s degree from the University of Hawaii in Manoa.

Date: Wednesday, Oct. 21, 2015
Time: Noon – 1 p.m. (Doors open at 11:30 a.m.)
Location: Westmark Fairbanks Hotel and Conference Center (813 Noble Street)