[Anchorage] [Fairbanks]

ANCHORAGE: July 15, 2009

KTUU's "Second Channel": The evoloution and integration of the web and TV news

Ed Bennett, Manager of Assignments and Web Content at KTUU Channel 2 News

Bennett will explore the increasing importance of the Internet and how KTUU has responded to the changing viewing habits of today’s news audience. In his position, Bennett coordinates coverage for all news coverage by the station and its “Second Channel,” also known as KTUU.com

Bennett will share his perspective on changing corporate mindsets, understanding the audience, and how to tactically redeploy assets. He will also reveal how the station tracks result and monetizes the content.

Learn from an APR and veteran of nearly 40 years of journalism and public affairs experience – from the trenches of being a reporter for Alaskan Forces Radio Network while serving in the U.S. Army, to overseeing the construction of one of the first major corporate websites in Alaska (the name of the company responsible for this site may surprise those who are not sourdoughs – find out at the next PRSA luncheon!)

Register by July 13th with Cvent now

Date: July 15, 2009

Location: Hilton Anchorage Hotel

Time: Doors open at 11:30 a.m., program begins at noon

Price: $22 for PRSA, $30 for non-members, and $10 for full-time students.

FAIRBANKS

There will be no Fairbanks program for the month of July. We will resume our monthly meetings in September. Enjoy the summer!